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How Andy Staples' CASH System Could Work

Sports Illustrated's Andy Staples wrote a story a few weeks ago about the Collegiate Athletic Select Hegemony (CASH). Under this plan, the ACC, Big Ten, Pac-10 and SEC would become 16-team super leagues and break away from the NCAA. It would not create a playoff system for college football, but the resulting money from bowl games and television coverage would mean that;

64 athletic departments would be completely self-sufficient; no chief executive would ever again have to explain to a state legislature why he needs government funds to build a softball stadium

This week, the Florida State Legislature began their annual session of being ideologues more worried about raising cash than governing for 60 days. Among the issues already discussed are building casinos and making sure there is money for people to get gun permits. Meanwhile, the Florida Department of Education is in a high stakes lottery for Federal education funding. That cash is essential as the Legislature has cut funding to education in Florida, including the University of Florida. It has gotten to the point that UF asks their alumni to lobby their legislators (who hate doing real work in an election year) in addition to paying for their usual lobbyists.

But, wait, what does politics have to do with college sports? Everything.

Staples' argument that the CASH system would make enough cash for universities to no longer use tax dollars for sports (I'm looking at you Doak Campbell Stadium) is a good one. We make fun of FSU for putting classrooms in Doak to pay for luxury suites, but a lot of schools have done similar things. Florida's University Athletic Association is unique in that it is self-sufficient. Ben Hill Griffin Stadium is a state building, but renovations and luxury boxes have been bought and paid for by the UAA. The UAA also has given $53 million to UF's academics since 1990 and $6 million in UF's last budget.

That money is now necessary for Florida's survival as UF faces a similar battle as other public institutions across the country; state legislatures cutting funding as education costs rise. It is so bad in California, home of six of the top-15 US News and World Report Public Universities, that there have been wide scale protests. California has an epic budget hole, but every state is trying to cut back after spending like junkies in the last decade. It cuts across the aisle too, as Republicans have found their conservative roots again and President Obama considers freezing some spending. 

As funding drops, college sports income is going through the roof. The SEC on CBS/ESPN package and Big Ten Network are cash cows. The elites of the Pac-10 are even considering adding two teams to play a conference championship game. All of this is happening as the NCAA considers breaking their $6 billion contract with CBS for March Madness for an even bigger contract. 

Staples' system makes sense because the four super leagues do not have to share with 120 football teams or 340 basketball teams. CASH also creates marquee matchups every weekend. Instead of out-of-conference Charleston Southern opening Florida's season, UF goes out-of-conference against Clemson. The O'Dome would see sellout crowds again with conference rivals Oklahoma and West Virginia. The 64 schools would have to build facilities just to hold the cash they take in.

At Florida, this means the UAA giving more to academics, which also encourages academic freedom as UF can do whatever they want with the sports cash. At schools where there is no barrier between academics and athletics, sports cash means a new research hospital, 100 new professors, or more scholarships. It should also mean public funds that universities should have gotten can be funneled into elementary, middle and high schools.

Staples does not address this, choosing to look more at the possibility that CASH creates Triple-A basketball and football programs. He also wonders if the university presidents would give up on amateurism and enter a system that prints money. I think they would, once they understand how much money the schools could make. The more money schools make, the more money school presidents make. Universities will still rely on some public funding, but their fortunes won't rise and fall with the housing market or political trends. 

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ha!

first dems complain that we need more gun control, then they complain they cant raid the trust fund set up to preform background checks (gun control). sounds like the dems were trying to set up a “gun-ban” to me. you know raid the trust, let people that shouldnt have guns slip through, then use that to push across their anti-gun agenda. clever dems, veerrrryy clever.

in other news, the real problem seems to be the strangle-hold the NCAA has over marketing and revenue. maybe marketing player individually would be helpful, although then you run into more problems. the thing is, that its a tough time, for almost every institution and company. time to tighten up the budget, maybe cut a few jobs, and ride it out until the econ gets right.

Buffalo, that's where it's at baby. - Adam 'Pacman' Jones

by silverstreak3k on Mar 4, 2010 2:57 PM EST reply actions  

Im not one for political discussions

So obviously im a little out of my league on this subject. So Im not eactly sure what this is all about is there a “Simpleton version” of this?

by gatorempire127 on Mar 4, 2010 3:18 PM EST reply actions  

Basically, colleges will agree to a system that makes more money, but is less amateur, because it will fill in budget cuts from state governments.

mlmintampa
UF C/O 06
http://www.alligatorarmy.com

by mlmintampa on Mar 4, 2010 4:54 PM EST up reply actions  

Thanks mIm

I got it now thanks for the clear up. Sounds like the best idea possible for the situation for the colleges. Will this have any effects on the bowl system?

by gatorempire127 on Mar 4, 2010 8:02 PM EST up reply actions  

Uh Oh!

It’s not all about money. If we divorce from the NCAA then we will have to effectively police our scholarship programs and athletes. Good luck! I don’t think UK basketball or USC football can be trusted at all. Probably half the universities making up the Super Leagues will cheat. It will also be the end of the athlete stipend and the beginning of a scholar athlete compensation tar pit-like mess. The risk of greed running rampid is too real.
Why don’t we scare the shit out of the NCAA with the proposal, make them give in to our Div 1 playoff demands, cut their share of revenues drastically (read we get to keep the TV bowl/tournament revenue and dream matchup early season revenues) and demand much more flexible branding and marketing guidelines for the schools?

by 1974gator on Mar 4, 2010 6:10 PM EST reply actions  

Smart

Im all for giving the NCAA a jolt

"HULU: An evil plot to destroy the world. Enjoy"
Driver of the "Cut Reggie Nelson" Bandwagon.
Winner of the 2010 Chad Pennington Award

by TheTealDeal on Mar 4, 2010 9:01 PM EST up reply actions  

What does the NCAA do with their cut of the money?

Does it go to some “fat cats” living it large? Or is it divided out to pay for the cost of running the NCAA?

It’s confusing, I know the NCAA is a big deal, but I dont have a clue how it functions as a whole. I guess I’ll just hit up wiki for an idea. And then I assume the SEC is just a smaller verson of the NCAA, but they only worry about our teams of course.

"When you argue correctly, you're never wrong."-Nick Naylor

by Hook85 on Mar 5, 2010 1:33 AM EST up reply actions  

Still don't see how much a play NCAA has in money rights

I saw where it says the NCAA recieves 40 mill in revenue. How much do they profit? And how much of a cut are they taking from the Gators when they make it to a bowl game?

"When you argue correctly, you're never wrong."-Nick Naylor

by Hook85 on Mar 5, 2010 1:49 AM EST up reply actions  

And...

If something like this were to happen and the NCAA couldn’t take a cut of the money anymore(how much), there for meaning the school would get more money. Is there guidelines established how much money the football team earns must be put back into the school for things like you mentioned to help maintain the school and not make a handfull of people a little richer?

"When you argue correctly, you're never wrong."-Nick Naylor

by Hook85 on Mar 5, 2010 1:57 AM EST up reply actions  

The only major flaw in his plan

Is giving into the ‘super-conference’ nonsense and creating four 16-team mega-leagues (for no particular reason); six 12-team conferences would work much better logistically than four 16-team conferences (as anyone who’s seen the old WAC or the Big East basketball schedule will tell you), you wouldn’t need to kick any of the existing major conferences out, and 8 fewer schools would complain about it. That, and that he breaks up the Big 12 and Big East and scatters them to the winds, leaving the other four conferences unchanged except by additions. Here’s a cut at taking the top 72 schools (the 65 BCS conference schools, plus Notre Dame, Memphis, BYU, SMU, San Diego State, UNLV, and TCU).

ACC
Florida State, Duke, North Carolina, Miami, Clemson, Georgia Tech, North Carolina State, Wake Forest, South Florida, Florida, Georgia, South Carolina
Big 10+2
Ohio State, Michigan, Wisconsin, Iowa, Michigan State, Minnesota, Indiana, Purdue, Illinois, Northwestern, Cincinnati, Notre Dame
Big 12
Texas, Oklahoma, Nebraska, Texas A & M, Oklahoma State, Colorado, Baylor, Texas Tech, Iowa State, SMU, TCU, BYU
Big East
Virginia, Boston College, Maryland, Virginia Tech, Penn State, Connecticut, Louisville, West Virginia, Rutgers, Syracuse, Pittsburgh, Kentucky
Pac 12
San Diego State, UNLV, Southern California, Stanford, Cal, UCLA, Washington, Oregon, Arizona State, Arizona, Oregon State, Washington State
SEC
Kansas, Missouri, Kansas State, Memphis, Alabama, LSU, Tennessee, Auburn, Arkansas, Vanderbilt, Mississippi, Mississippi State

Granted, this kicks your Gators into the ACC, but you do get to bring Georgia and South Carolina with you as part of turning the ACC into the Carolinas, Georgia, and Florida conference.

by drothgery on Mar 6, 2010 12:45 PM EST reply actions  

wow

i doubt that plan will ever happen. uf not in the sec? SDSU in the pac 10?

if anything the SEC and ACC will stay the same.

big ten should add ND

Big 12 should add TCU and kick out colorado

Pac 10 should add utah and boise

wac should add colorado and a few other teams to create a 12 team conference. altho i dont know what that would accomplish besides wiping out the MWC

big east needs to add navy and i really have no idea who else. maybe take away the big east auto bid and give it to the wac?

Buffalo, that's where it's at baby. - Adam 'Pacman' Jones

by silverstreak3k on Mar 8, 2010 1:06 AM EST up reply actions  

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