...because he has two National Championship rings plugged in his ears.
In all seriousness, Kiffin's antics are what happens when you are 1-2 even though Daddy has given you a Man's Defense. If he keeps talking, you'll forget about how his offensive genius has given Tennessee the same damn offense they had when the quarterback wasn't Peyton Manning. Urban and all of you need to worry about Kentucky and how Steve Addazio will be able to call games. Not worry about the fifth place team in the SEC East. (Also, hooray for a hockey reference!)