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Florida Football 100 For 100, No. 65: The Gators Are Coming Soon

There are 15 days until Florida's September 1 opener with Bowling Green. There are 65 entries left in the 100 For 100 series.

I don't know if I've written about the Live Life In The Swamp campaign that UF (or, really, the UAA) is putting together to make sure everyone knows Gators football is cool at length here, but I really like this new spot.

A little music, a little judicious use of the magic hour, and you get a pretty neat video dignifying the work of the players who are getting ready to put on the orange and blue. It doesn't really make me want to go out and buy tickets, and not just because I have them already, but it does get my pulse racing a bit, and wishing the next two weeks would go by faster.

Do you like this as much as I do? What would you do if given the chance to run Florida's marketing? The comments, as always, are open.